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4 Important Tips to Make Your Pull up Banners Stand Apart

23 August 2017

Perry Byrd

Pull up banners go by many names: roller banners, roll-up banners, retractable banners etc. They are useful as a marketing tool inside and outside your business premises as well as at trade shows, exhibitions and other temporary stands. It's a cost-effective and easy way to draw attention to your brand and offerings.

When designing a pull up banner, you need to find ways to capture and keep your viewers' attention. To do this effectively, you must carefully consider placement of each design item depending on the message you want to send to your audience. Half-hearted design will have potential clients walk by your banner with not so much as a second glance. This article discusses some things to consider when designing for pull up banners.

1. Message 

Your roll up banner isn't the place to fill up all the details about your brand and/or its products and services. You do that in a brochure, because you hand that to clients and they can read carefully when seated and comfortable. Pull up banners are often placed to attract walk-by audiences, and therefore you have seconds to capture their attention. Sometimes, you'll have them stand to read the banner, but often they'll just skim it as they pass. Therefore, ensure that you limit your text to details that can be easily skimmed through.

You can start with the brand name and logo at the top, because people read from top to bottom. You can also include a catchy question/headline that's likely to capture your audience's pain point and lead them to you. Include a brief description leading from the headline. Finally, you pull up banner should always have a call-to-action, i.e. should tell your audience to do something with the information shared e.g. visit the shop/stand for free sample, call a number etc.

2. Image

A high-quality image is most important for a banner. Avoid selecting small files that have already been compressed (such as most images from online sources, except stock photos), as these will look bad once enlarged. Enlarged images lose quality because in the process, the program must fill in details it assumes were there, and this isn't always accurate. Start with a good quality image, but also use high quality software such as Adobe Photoshop. A good resolution figure to go with is 150-180 dpi. Images with larger resolutions than this can also be shrunk to this level.

3. Colour

Experts advise using few colours on the banner to avoid overwhelming the eye. The colours in the image you choose must therefore be closely related to your corporate colours. Consider the background colour in relation to your text and images: there should be enough contrast for easy visibility. Using closely-related colours such as yellow and white can make it hard to read information from a distance. Bright colours are great for attracting attention.

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