I am absolutely addicted to Pinterest, and I love the look of the weddings I see on there. I am getting married in the summer, and I am getting some beautiful custom posters printed up for our reception with phrases and pictures that mean a lot to us. I wanted to make sure that the posters were a good quality because I want to frame some to use in our home afterwards. The local printer has done a great job, and I am so excited about our wedding. This blog has some tips on getting beautiful wedding decorations printed at a local printer.
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Printing wedding decorations
Principal Design Considerations When Printing Brochures for Your Newly Launched Business
Perry Byrd
Technological advancements have touched every single aspect of day-to-day life. But even if your new business venture operates solely from an online platform, there is no denying the universal appeal of well-designed brochures! Granted, there are myriad ways of disseminating information to your potential customers, but a top reason why brochures remain as relevant today as they did decades ago is the tangibility and portability they offer. But if you want consumers to hang on to your brochures for future reference and perhaps passively advertise your business for you, it is crucial to ensure your brochures are designed with this in mind. Below are a few principal design considerations when printing brochures for your newly launched business.
Who is your target market?
While you may have innumerable ideas of what your brochures should look like, the first question you need to ask yourself is who the intended audience that will be interacting with these printed marketing materials is. For example, if you have launched a business that specialises in baby products, your intended audience is likely new mothers. Knowing this helps you and your printing service provider narrow down what design elements should be included in the brochure to attract this audience. For instance, you would not use the same design elements that characterise a financial brand for this particular business.
Which layout would work best for your brochure?
When most people think of brochures, they typically envision the tri-fold layout that has been employed for time immemorial. Although there is nothing wrong with this type of layout, you should know it is not the only option available to you. Depending on the amount of information you want to relay to potential consumers as well as your preferred aesthetic, you could deliberate on an array of other layouts. As an illustration, if you want the brochure to feature numerous photos while still having sufficing space for unique typography, an accordion fold would be a great choice for your brochures. Other layouts that you can deliberate on include a double-gate fold, a bi-fold and so on.
What type of paper will you select?
The third design consideration you need to have in mind when commissioning brochure printing services is the type of paper that would be ideally suited to this project. A common mistake some business owners make is undervaluing the importance of paper so they end up choosing the cheapest option available. However, the paper has a direct influence on the impression people will have regarding your business since this is what the consumer will feel in their hands. If you want your brochures to have a high-end feel, gloss paper would be a great option. Take note that your choice of paper does impact the clarity of the graphics, so this decision should not be taken lightly.
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