I am absolutely addicted to Pinterest, and I love the look of the weddings I see on there. I am getting married in the summer, and I am getting some beautiful custom posters printed up for our reception with phrases and pictures that mean a lot to us. I wanted to make sure that the posters were a good quality because I want to frame some to use in our home afterwards. The local printer has done a great job, and I am so excited about our wedding. This blog has some tips on getting beautiful wedding decorations printed at a local printer.
Are you planning to hire a graphic designer to design a logo for your new business? Read on and discover some of the key rules which you should keep in mind as you discuss different colour combinations with that design professional.
Keep Psychology in Mind
Start by thinking about the emotions which are generally associated with the different colours which you want to use in your logo. For example, red is often associated with excitement while blue evokes a feeling of calmness. Pick a combination of colours that will trigger the desired psychological response in your customers. Otherwise, selecting the wrong colours from a psychological point of view may have counterproductive effects on your business.
Narrow Down the Audience
It is also important for you to identify the audience which you would like to view the graphics that are going to be designed. This audience analysis is necessary because different cultures view colour differently. For example, many Asian communities consider red to be a symbol of prosperity while the western world largely views red as a symbol of passion, love or danger. Make sure that you narrow down your audience so that you select the colours which will convey the desired message to them.
Remember Your Brand
Do you have an existing brand? Avoid designing a logo which will differ from the colours which are already captured in your brand messaging. Keep everything consistent so that your potential clients don't become confused about what your identity really is. Play about with different shades and tints of the same colours so that you can create variety without diverting from your brand image.
Keep It Simple
Refrain from selecting very many colours during the design process. Stick to a maximum of three colours for your logo or any other graphics. A bigger number of colours makes the graphics to look crowded and unattractive. This can make your message to become lost in that 'colour noise'. A few colours which have been combined cleverly will have a powerful, positive effect on all who receive company materials from you.
Graphic designers usually guide their clients through the implication of each colour or design feature that the client suggests. Defer to the advice of those professionals because they have the knowledge, skills and experience to steer you in the correct direction. The graphics which you receive after this creative process has been completed will then serve the needs of your business for a long time.